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Burger Boss and Botrista Announce Strategic Partnership
NEWS RELEASE
FOR IMMEDIATE RELEASE
Burger Boss, LLC
September 6, 2022
Burger Boss and Botrista Announce Strategic Partnership
Burger Boss and Botrista are pleased to announce they have entered into a strategic partnership, bridging the gap between customer options, staffing, and food waste.
Orange County, California – September 6, 2022, Burger Boss and Botrista announced today that the companies have entered into a strategic partnership to help bridge the gap between offering customers variety while limiting food waste and staff overhead.
The agreement brings together technology and the restaurant and hospitality industries. Burger Boss, listed as a top 30 emerging brand, is a burger-forward franchise with locations across Southern California. Botrista offers easy-to-use equipment (the DrinkBot) alongside a line of pre-packaged ingredients (BiBs) that can spin up a craft beverage (made to order) in just under 20 seconds.
“We are excited to partner with BOTRISTA as the first burger brand,” said Mo Farha, Founder, and President of Burger Boss. “The company’s use of more natural ingredients aligns with our goals to serve better burgers in a transparent, eco-friendly environment.”
Customers of Burger Boss will now be able to order some of their favorite flavored lemonades, teas, and coffees with oat milk without the food waste of using multi-gallon dispensers, a higher price point for needing additional staff, or long wait times. Additionally, franchisees can offer countless beverages with a minimal footprint of just five sq ft.
“Craft beverages allow operators to provide elevated offerings to their guests to improve the experience, as well as open a new revenue stream,” says Sean Hsu, CEO of Botrista. “With decreasing soda sales, brands can provide additional options to guests. Specialty beverages that feature functional or healthy ingredients can offer restaurants a chance to recapture those add-on sales.”
About Botrista and Burger Boss
Botrista provides beverage solutions that enable brands to add a mini-cafe to their menu without the operational complexities. Operators can now offer high-margin items without the investment in a full bar. Our system takes up just 5-sq ft and enables customizable drink recipes at the touch of a button. Botrista automates the portioning, dispensing, and mixing process using algorithmic dispensing to deliver a fresh and consistently blended drink in under 20 seconds at a high accuracy rate causing nearly zero food waste.
Burger Boss is a fast-casual “build your own” burger franchise with one focus: to bring back the Great American Burger that was lost in fast food. With locations spanning across Southern California, guests love the freedom to be their own boss with 30+ ingredients to choose from, including always fresh, never frozen, 100% all-natural proteins, 100% grassfed and grass-finished beef, fresh-cut fries cooked in 100% Non-GMO sunflower oil, and locally sourced veggies (when available).
Media Contact:
Ashley Carty of Carty Media
Agency Representative for Burger Boss
